Commercial Photography

Commercial Photography: art and technics suporting promotion

Alessandra Provenzano · ErisCom Photographer

Commercial Photography is one of the advertising arts and it's based on three components: perfect technics, creative talent and marketing oriented. The advertising intent in photography must be a clear and strong message, to involve, intrigue and emotion the public, to make the public ask for more information and have a good impression: for these reasons it also has to be beautiful. The viewer is supposed to be involved in it and to look for more informations from its message. Photography is the first thing we see on a poster, what makes us feel positive sensations about a website, it gives us evident signals and focuses our attention on important topics. Moreover, if it reaches its goal, it lasts more than any other advertising information in our minds. That's why it is very important to lead a good photography campaign as the base of any promotional advertisement, relying on professional advertising photographers. Photography is also the only advertising art that can generate emotions and reminds people of your messages, even out of its advertising context.